传说中的微信小程序就要在1月9日正式上线了,关于微信小程序,业界有着多种不同的看法,有人认为微信小程序就是个鸡肋,完美的体验还是真正的app,用完即走只是一个美好的传说,真正的占有用户的时间才是这场“圈地运动”的本质;同时也有人认为,微信小程序是一个革命意义的变革,N多的app将被微信小程序所取代,轻量级的小程序有着绝对的优势。

本人不敢妄测,微信小程序究竟能够给用户带来多大的便捷,但是,小程序的出现,必定会影响以下几个产业的市场形态。

一、工具类应用的转型

在张小龙对微信小程序的演讲中,非常明确的传达了他的一个很重要的产品理念:微信小程序的定位就是一个工具性的产品,其本质就是个工具软件,给用户带来的是用完即走的客户体验。用户不必在管理这些小程序上话费太多的时间,并且用完自动释放其所占用的资源。因此,工具类的应用必然会被小程序这种出现形式所迅速取代,比如:汇率计算器、日历、翻译工具等等,完全符合用完即走的理念,不必占用用户的资源。

二、小程序分发

同样在微信公开课中,张小龙也明确的表示了,微信本质上就是个社交软件和工具,因此,微信也不会做应用分发的工作,因为这不符合微信做小程序的初衷,那么,既然腾讯公司不做,那么就一定抵挡不住别的公司去做,在微信小程序上线以后一定会有很大一部分人会瞄准这个市场去做文章。别说等到上线以后了,现在就已经发现有个叫做“知晓程序”的网站已经在做这个工作了,等到上线以后,也必定会有更多的人参与进来,抢占这个获取用户的入口。

三、小程序开发

既然小程序马上就要上线了,那么做小程序的第三方开发公司也一定会摩拳擦掌的准备参与到开发的战线中来的。在微信公众平台上线的时候,很多的第三方公司就迅速的瞄准了这一市场,开发出了一个又一个的公众平台的第三方功能,可以说把微信玩出了各种花来。现在微信小程序这种更具功能性,接口更加丰富的产品,怎么可能不被刨根问底的翻上一番呢?微信小程序提供的接口之完善,也使得开发的成本相对于一个app来说要小了很多,所以,以前想要做app又因成本望而却步的公司,因为小程序的出现使得开发变为可能。这也从另一方面促使微信小程序开发这一行业的形成,早期开发服务号的很多公司,想必大部分都会参与到这个战场中来吧!

四、自媒体和内容营销有了新的形式

之前在手机上安装这很多的媒体应用,什么今日头条、26氪、钛媒体……更不要说很多喜爱的小众内容平台了。如果能不占用我的手机资源,又可以快速的打开,那将是一个很大的变革啊,小程序刚好解决了这一问题,我可以添加更多的我喜欢的内容平台,丰富阅读体验。对于自媒体人来说,还有一个机会就是把自己的品牌变现又多了一个简单易行的方式。

以上就是我对微信小程序影响的四个领域的一点点看法,如果你也在其中,不妨试试微信小程序的力量,说不定会有所改变。

65 对 “微信小程序可能将改变几大市场形态”的想法;

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