在2017年的CES展会上,华为发布了其旗舰手机Mate 9,在介绍了一连串令人经验的配置之后,华为宣布了其手机集成了亚马逊的Alexa。

而这一软件的集成却引来了很多科技媒体的评论,大多认为,华为集成Alexa是一大败笔。认为是败笔的原因在于,华为已经在手机里面集成了很多的内置软件了,把谷歌默认的语音助手替换为亚马逊的Alexa恐怕会降低美国用户对华为的忠诚度。

可是,华为为什么当初会选择内置这样一款软件呢?有人说是为了打开美国市场。在我看来,并不是这样,因为前面已经说了,美国的用户是不喜欢改变谷歌的默认语音助手的,华为在做决定之前也一定是做过市场调查的,难道华为不清楚这样做的背后会带来怎样的改变吗?

我们知道亚马逊是美国乃至除中国以外的最大的网上零售交易平台,而华为又是刚刚进入美国市场的一个“新人”,想要打开美国市场,没有一个美国本土的合作伙伴是很难在美国立得住脚的。华为深谙中国利用电商行业迅速占领市场的兵法,虽说美国市场和中国略有不同,但是也都是互联网大国,能够和最大的电商平台合作必定是一个很好的切入点。

回到Alexa软件的功能本身,Alexa是智能家居语音控制方面的最佳选择,智能家居已经被无数的专家认为是2017年快速发展的一个行业之一,因此和亚马逊的合作,从某种意义上来说,也是为了布局智能家居领域。

这就是我对华为内置Alexa软件的一点点见解。

13 对 “华为Mate 9集成亚马逊Alexa只为打开美国市场?”的想法;

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