前不久看了一则新闻,在今日头条里获得了大量的流量,是关于一个17岁的小姑娘创办的一款叫做“神奇百货”的产品,因此而获得巨额投资的故事。
文中多次提到了ugc模式和pgc模式的结合,但是我对于ugc模式的运用却并不是特别了解,于是很快就通过百度找到了最权威的解释,即∶通过用户生产内容。紧接着,我发现了在神器百货的app里面ugc模式确实起到了不小的作用,在其中间就专门设计了一个日报的频道,讨论90后们关心的话题,也因此带来了不小的流量。另外,对于很多原创的东西,百度也会很快的进行收录了。
我想,对于运营电子商务来说抓住客户的心是最重要的,通过这种upc的模式,既黏住了客户,又做了推广,应该多多运用啊!

27 对 “【加加说电商】聊聊对ugc模式的理解”的想法;

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